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Wanted: Naming rights partner for Lucky Horseshoes’ field

Wanted:  Naming rights partner for Lucky Horseshoes’ field

FILE-Springfield Lucky Horseshoes players, dressed in red for "Chatham Strong Night," warm up in the outfield at Robin Roberts Stadium over the summer. Photo: Saga Communications/Will Stevenson


Springfield, IL (CAPITOL CITY NOW) – It’s been a big week for the Springfield Lucky Horseshoes and their ownership group.

First, the Women’s Professional Baseball League committed to playing all their eight weeks worth of games at Robin Roberts stadium in the 2026 season.  Then, the Lucky Horseshoes’ owners, Golden Rule Entertainment, announced a new Prospect League Team in Decatur.  After that, the City Council voted to sell Robin Roberts Stadium to the new “Friends of Robin Roberts Stadium” organization for $1, essentially giving the Lucky Horseshoes more control of the stadium as its primary tenant.  Now, the Shoes say, they’re looking a naming rights partner that will help pay for the renovations they’d like to make to the stadium.

According to a news release, the Lucky Horseshoes say they are looking for a naming rights partner for the field, with all proceeds from the partnership going “directly toward ongoing and future renovations of the facility….”

Renovations, and an alleged lack thereof, have been a point of contention for the Lucky Horseshoes and previous owner, the Springfield Park District.  The team had to cancel several home games and a Prospect League All-Star Game this season, because of an alleged lack of storm drainage, along with other problems.

“Robin Roberts Stadium is a treasure for our community, and this naming rights opportunity is a chance for a partner to play a meaningful role in its future,” said Jamie Toole, Chief Storyteller for the Springfield Lucky Horseshoes, in a news release. “Every dollar from this partnership will be reinvested into improving the fan experience, supporting player development, and making this ballpark a premier destination for baseball and live events.”

Toole says more than 150 events are expected to be held at the venue in 2026, including stand-alone events, women’s and men’s baseball, and college and high school games.

Anyone wanting to explore naming rights partnerships should contact Jamie Toole, Friends of Robin Roberts Stadium president Jim Ruppert, or vice president Sean Dickerson.

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