Start With the Right Question
Advertising is a MUST DO when it comes to owning or managing a business. There are dozens and dozens of options to choose from, and oftentimes making an advertising purchase is a knee-jerk reaction. You’re flooded with email or phone solicitation … and many seem like compelling options. But as a business owner or manager, I would suggest that you ask yourself one question first….”What do I want to happen, and how do I know if it will work?”
The Cost of Unclear Direction
Thousands and thousands of dollars are wasted on advertising each year because there was no clear direction as to what the expected outcome was. Out of town companies blasting you with messages, and even shaming you for not using their service is an attempt to circumvent that question. STOP.
Choosing the Right Media Partner
Find a media company that you trust…a media company with a clear strategy, and one that will be with you every step of the way. A company like the Capitol Media Group. We LOVE helping you answer the question “What do I want to happen, and how do I know if it will work?” We have a proven way that drives messaging to potential customers. And we try to make it simple.
A Strategy Built on Customer Behavior
We recognize customer behavior, and our marketing plan follows that behavior. It’s as simple as “Getting Wanted”, “Getting Found”, and “Getting Chosen”. When someone hears a commercial on the radio, they start searching…and when they search Google, we want them to find the same message that got them searching in the first place. It all has to match. Yes, WE can change your Google messaging…. try to get your out of town company to do that!! Once you’re
FOUND…meaning the searcher clicks on your website, we get you CHOSEN by sending messages to their phone to remind them of your great business. Simple. Easy. And HIGHLY effective.
The Formula
• Radio Gets you Wanted • Google / SEM advertising Gets you Found • Targeted Display / Retargeting Gets you Chosen
Local Expertise That Delivers
Capitol Media Group’s Media Advisors have hundreds of years of combined experience in LOCAL, Springfield business advertising. Your success is important to us! That’s why we provide real-time monitoring of your campaign, and the ability to adjust and improve as we go along. I know we can help your business.
The Bottom Line
I guess my point is that whomever you work with, don’t forget to ask yourself the question “What do I want to happen, and how do I know if it will work?” Obviously I’m biased and think we do this better than anyone in Central Illinois. Shut out the noise of the annoying (and slippery) salesperson. Choose a Media Company that is driven to help your business grow.
Learn More
For more information about our Blended Marketing approach, visit www.capitolmediagrp.com. While you’re there, fill out the form and we’ll come and talk to you to see if there’s a good fit.
Here’s to great business growth in Springfield and Central Illinois!
