News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

Recent Headlines

3 hours ago in Music

Eddie Vedder and Chris Cornell cover the Beatles for new show

eddievedder

The two rockers will join The Shins, Pink, Sia, Of Monsters And Men, and James Bay, among others, on the soundtrack for a new Netflix show, "Beat Bugs."

3 hours ago in Music

Sting back on top of the charts with 12-year-old song

sting

A reworked version of a 2004 hit is back on the Billboard charts again - proving Sting is as popular as ever.

4 hours ago in Entertainment

Cosby’s wife must give deposition in civil suit, judge rules

cosby

Bill Cosby's wife will have to talk to lawyers bringing a defamation lawsuit against the comedian but cannot be compelled to reveal private conversations with her husband, a federal judge has ruled.