News

UIS to Keep Prairie Stars

UIS to Keep Prairie Stars

Photo: Newsradio WTAX

Many students are still confused on exactly what a Prairie Star is but, UIS is keeping their nickname.

Even though Prairie Stars only garnered 14-percent of the informal voting by students, UIS decided against using the top vote-getter, the Sabers with 60-percent because Athletic Director Kim Pate says one weakness is it may be confusing to spell.

“You have a desire to eliminate any kind of confusion and have clarity around your brand so the people wonder what it is.  I think that has been an issue for us in the past; what is a Prairie Star. That’s been a question,” sayse Pate.

The study was conducted by students and an outside consultant from Louisville KY.  The next step will to design a new logo for uniforms and develop a mascot.

Recent Headlines

in Entertainment

Today in entertainment history: Nov. 27

beatles

A look at some of the Hollywood headlines that made history.

in Black Friday, Entertainment

‘TIS THE SEASON: Holiday specials airing this week

Frosty the Snowman

Here's a look at Christmas classics and new holiday favorites airing this weekend.

in Black Friday, Entertainment, National

Obama pardons ‘Cheese,’ America’s top turkey

turkeypardon

The President pardoned the official Thanksgiving turkey in a tradition that is truly American.