News

U2’s Super Bowl exclusive a big hit

U2’s Super Bowl exclusive a big hit

Photo: Reuters/Charles Platiau

U2’s Super Bowl exclusive has paid off – the group has raised over $3 million for the Global Fund to fight AIDS, malaria and tuberculosis from downloads of their new tune.

The Irish group premiered a snippet of its new single, Invisible, during the big game, in partnership with frontman Bono’s (RED) charity – and fans have flocked to iTunes to download the free track.

More than one million free downloads were snapped up within the first hour after the commercial aired during the first quarter of the Super Bowl telecast, and the success of the campaign has prompted bosses at sponsors Bank of America to exceed their initial pledge of $2 million during the 36-hour giveaway.

All proceeds from additional copies of Invisible, which is now on sale through iTunes, will be donated to the Global Fund as well. (KL/WNWCBB/MT)

Recent Headlines

in Entertainment

‘Downton Abbey’ eyes ’70s revival

downtonabbey

The show could come back and be set in the disco era.

in Music

Cynthia Lennon, John Lennon’s first wife, dead at 75

cynthialennon

The first wife of the former Beatle, and mother of Julian Lennon, has reportedly died after a brief battle with cancer.

in Music

Ringo Starr credits McCartney for upcoming Rock Hall induction

ringostarr

The drummer will be inducted into the Hall of Fame as part of the Class of 2015 this month.