News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Entertainment

Sandra Bullock’s son has no idea his mom is a superstar

Fresh
sandra

Five-year-old Louis doesn't know his mom is an international movie star.

in Entertainment

Hundreds of cinemas refuse to show ‘Avengers’ film

Fresh
avengers

Theaters in Germany are refusing to show the much-anticipated sequel in a dispute with Disney.

in Music

Mavis Staples broke down during documentary filming

mavisstaples

"Mavis!" details the star's rise to fame as a member of her family group the Staple Singers and her work during the Civil Rights Movement.