News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Music

Paul McCartney drawings among Beatles auction

mccartney

The sketches, which are expected to fetch more than $16,000, feature line portraits of three figures who look like members of the band, and were found in an attic by the seller.

in Entertainment

WATCH: 60 years of ‘Guinness World Records’

12-overlay14

That's a lot of years of documenting unique records.

in Music

MTV VMAs: Tears, chaos, and music history

23-overlay17

The Executive Producer of the MTV Video Music Awards looks back at the craziest and the most unpredictable moments in the ceremony's history.