News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Music

HBO documentary, concert special to focus on U2

16-overlay8

The Irish rockers are set to take fans behind the scenes of their current iNNOCENCE + eXPERIENCE world tour.

in Music

Gregg Allman heading to Georgia Music Hall of Fame

greggallman

The Georgia Music Hall of Fame Awards celebrate homegrown musicians who have made significant contributions to the industry.

in Music

Watch 1,000 people play ‘Learn to Fly’

23-overlay20

This is the most amazing Foo Fighters tribute band ever.