News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Music

Alice Cooper wants to ‘die on stage’

alice

The rocker says he's not worried about elaborate stunts on stage because that's the way he would want to go out.

in Entertainment

Bryan Cranston laughs off ‘Breaking Bad’ toy controversy

breaking

A Florida mom wants action figures from the popular series banned from Toys 'R' Us stores.

in Entertainment

Jimmy Fallon penning picture book

jimmyfallon

Fallon's daughter Winnie Rose has inspired the picture book, which will hit store shelves this summer.