News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Music

Apollo to mark Billie Holiday’s birthday

billieholiday

The legendary jazz and blues singer will be inducted into the Apollo Walk of Fame on April 6.

in Music

Lars Ulrich celebrates final days as a bachelor

ulrichmiller

The Metallica rocker celebrated his upcoming wedding with Bradley Cooper, Sir Ian McKellen, and his bandmates.

in Entertainment

Jamie Dornan signs on for war drama amid ‘Fifty Shades’ rumors

dornan

The casting news comes just days after reports he pulled out of plans to appear in the sequels to "Fifty Shades of Grey."