News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Recent Headlines

in Entertainment

This weekend in entertainment history

mondaynight

A look back on the Hollywood headlines that made history.

in Entertainment

It’s been 30 years since ‘The Cosby Show’ debuted

cosby

Here are some of our favorite moments from one of America's favorite TV families.

in Music

New Queen album features Michael Jackson collaboration

25-overlay3

The track features vocals from late Queen frontman Freddie Mercury and the King of Pop.