News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Recent Headlines

in Entertainment

Coming soon: The Mustache Hall of Fame

burtreynolds

There are halls of fame for everything from baseball to rock 'n' roll, so why not those with a hairy upper lip?

in Music

Pink Floyd warns album ‘not for iTunes generation’

pinkfloyd

David Gilmour has warned the band's younger fans they might not enjoy the upcoming album.

in Entertainment

Inspiration for ‘Harry Potter’ nemesis revealed

harrypotter

J.K. Rowling says the much-hated character Dolores Umbridge is based on a teacher to whom she took an instant dislike.