News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Recent Headlines

25 mins ago in Entertainment

Today in entertainment history: May 27

Fresh
sinatra

A look at the Hollywood headlines that went down in history.

14 hours ago in Entertainment

REVIEW: ‘Alice Through the Looking Glass’ is a totally pointless, boring sequel

17-overlay-3

Not even Johnny Depp - reliable as ever inside a fright wig and exaggerated make up - can save this sequel.

18 hours ago in Entertainment

Stage is set for toughest National Spelling Bee ever

11-overlay-15

The final day of the Scripps National Spelling Bee could feature the most difficult words ever used in the competition.