Paramount executives have teamed up with iconic ice cream brand Ben & Jerry’s to promote the highly-anticipated “Anchorman 2.”
Called Scotchy Scotch Scotch, the flavor is inspired by fake TV newsman Ron Burgundy, whose drink of choice is the malt whisky.
The frozen treat is a mixture of butterscotch ice cream with ribbons of butterscotch swirl.
This isn’t the first product tie-in for the long-awaited sequel; Will Ferrell plays the quirky newsman in a series of ads for Dodge.
The movie is set to be released in December.