News

Amazon offers 3D printing to customize products

Amazon offers 3D printing to customize products

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado. Photo: Reuters/Rick Wilking/Files

By Deepa Seetharaman

SAN FRANCISCO (Reuters) – Amazon.com Inc will offer 3D printing services that allow customers to customize and build earrings, bobble head toys and other items from third-party sellers using a new personalization option on its website.

Most of the more than 200 items available on the company’s new 3D printed products store, which launched on Monday, can be customized using a new feature that allows users to rotate and change the item they are viewing.

Before it is printed by one of Amazon’s sellers, users can customize a product like as a bobble head figure by changing its skin and eye color, hair style and outfit, Amazon said.

“The customization is something we’re keenly interested in,” said Petra Schindler-Carter, director for Amazon marketplace sales, speaking in an interview. “We’ll always look for new applications for that.”

Amazon, which has more than 240 million users, has expanded its marketplaces division to include new areas such as fine art and wine. It is part of Amazon’s larger investment into new areas like mobile services and original content that led to its larger-than-expected second-quarter loss last week.

The new printing option taps into a broader “Maker movement” among tech entrepreneurs in northern California, and to some extent Europe, that is focused on customizing 3D objects rather than development software or mobile applications.

3D printers have gained in popularity on Amazon Supply, a wholesale site for businesses. That interest led Amazon to offer customers an 3D print option, Schindler-Carter said.

(Editing by Kenneth Maxwell)

Recent Headlines

in Entertainment

Third ‘Night at the Museum’ marks final film for Williams, Rooney

nightatthemuseum

The credits for "Secret of the Tomb," which opens Friday, read "In loving memory of Mickey Rooney," and "For Robin Williams - the magic never ends."

in Music

Gene Simmons credits mother for drug-free life

Gene Simmons speaks onstage during the "4th and Loud" portion of the AMC 2014 Summer TCA on Friday, July 11, 2014, in Beverly Hills, Calif.

The Kiss frontman insists he has never been drunk or gotten high because he always worried about his mom's reaction.

in Music

Joan Jett to open for The Who’s 50th anniversary tour

joan

The "My Generation" hitmakers are set to bring their The Who Hits 50! tour to North America.